Blogging Phenomenon

As years goes on, many blogs had started to appear in the internet and now it served as an important advertising medium for organizations to reach its audiences.


According to the record of blogs on WordPress(2012), there are 55856067 WordPress blogs in the world as at 16 September 2012. This figure does not includes bloggers who use other platform to blog such as through Blogspot or Xanga. On the other hand, in an article by Johnson (2012), "there is an estimated 31 million bloggers in the U.S. as at July 2012". 

Malaysian blogs...

According to State of the Blogsphere (2011), the top 10 topics which is posted in the blogs are "news, business, politics, entertainment, video, sports, music, movies and technology". However, in Malaysia, the topics on politics and news may not be the top topics as the content of the blogs are somehow controlled by the rules and regulations on the freedom of speech.

categories of blog post on Innit

Innit is a platform for bloggers to tell other bloggers on their new added blog post. It is operated under the Nuffnang, a well known blog advertising community in Malaysia. The list of categories of blog post which bloggers can post on Innit is shown above. This also shows that  the common topics on Malaysian blogs are "happenings (events in town), lifestyle, personal, entertainment, technology, business and sports" (Innit 2012).

This listing of blog post categories also shows the types of blogs which are common in Malaysia. Malaysian bloggers are blogging more on the lifestyle blog type as the 'happenings', 'personal' and 'entertainment' categories are very often combined into one single blog which we termed them 'lifestyle blog'.

Why more people start to blog:

The reason blogging is becoming more popular is due to the freedom of speech although there are some restrictions on the content of blog. Bloggers are able to express their feelings through blogs and gaining friends at the same time which show the rise in blogging community. This is also suported by a survey conducted by Technorati towards 4114 bloggers around the world on how the blog had impacted their lives. The survey resulted that a high pecentage that the bloggers had made friends through their blog (State of the Blogsphere 2011). Consistently, blogging had become a source of income where organizations paid bloggers to review about their products on their blog.

Influencial Malaysia Bloggers:

In Malaysia alone, there is surprising a high number of bloggers. According to Utusan Malaysia (cited in Star Online 2008), "Malaysia has about 500,000 active bloggers, ranking the country among the highest in the world after Indonesia and the European Union". In addtition, there are some remarkable Malaysia bloggers who are very influential and well know among the bloggers inside and outside of Malaysia. For instance, Cheesie, the owner of Cheeserland had followers from all over the world where she did mentiond that she meet her fans of her blog when she travelled overseas.

In addition, Malaysia does have some very remarkable bloggers where 20 Malaysian bloggers had emerged as finalist in the Samsung Global Bloggers 2012 which will be held in London December 2012 (Samsung Global Blogger 2012).




Finalist of Malaysian Bloggers in Samsung Global Bloggers 2012

References:

Innit 2012, viewed 16 September 2012, <http://innit.nuffnang.com/my>.

Johnson, Z 2012, 'State of the Blogging World in 2012', Blogworld, viewed 16 September 2012, http://www.blogworld.com/2012/07/25/state-of-the-blogging-world-in-2012/.

Samsung Global Blogger 2012, viewed 16 September 2012, http://samsungglobalblogger.my.msn.com/videos/3947?wt.mc_id=twitter.

Star Online 2008, 'Blogging in Malaysia ranks among highest in the world', viewed 16 September 2012, http://thestar.com.my/news/story.asp?file=/2008/4/3/nation/20827588&sec=nation.

State of the Blogsphere 2011, 'State of the Blogsphere 2011:Part 2, Technorati, viewed 16 September 2012, http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part2/.

WordPress 2012, 'WordPress Sites in the World', viewed 16 September 2012, http://en.wordpress.com/stats/.





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